May
10, 2018
Twitter: A Good Social
Media Tool But To Follow More People To
Gain More Followers, Is Complete Nonsense.
By Mike Hampson, owner,
Helicopter Links.
(San
Diego, California, USA): If you
are
are
a Twitter user (for personal or business
use) or you are thinking about getting a Twitter
account, then
I recommend this article.
Twitter is a nice
social media tool because one can follow individuals
(from friends to the famous), companies
or
organizations
and
get information, pictures, videos, thoughts,
commentary, gossip, jokes, news and more, right
from the source - 24
hours
a day.
If you know what Twitter is, you're
welcome to skip the next paragraph.
For
those who don't know, Twitter is a social media
program
that can be accessed on
your computer or through an app on your smart
phone. It's easy to use for both personal
or
business use. When you log onto Twitter, you can
scroll down and down and read all the posts from
the people you follow without having to open each
post. (Twitter is easier to use than email because
unlike email,
you
can
read
each
individual
Twitter post, as you scroll down through the posts
without
having to to open each one.) Each post has a maximum
of 140 characters and allows one to post text, links,
pictures and videos.
However,
one of the oddest things about Twitter, is that
Twitter officially recommends that every user should
follow as many people as
possible, so that you can gain more followers.
I think this is complete nonsense. 1) First, because
the more people you follow, the less posts you will
see from
the
people you are actually interested in following.
If you have lots of posts you don't care reading
about, then why even use Twitter?. 2) Second, your
posts become extremely ineffective to those
people
who
are also
following
thousands of Twitter accounts because they most
likely won't see your posts. 3) For a business,
having over inflated Twitter followers is misleading
to your customers and you'll have false numbers
when evaluating the effectiveness of Twitter for
marketing purposes.
The
point
of
Twitter, in my book,
is
that
you choose those who you really want to follow,
that way, you actually have first hand information
from
people or companies you are genuinely interested
in. If one follows thousands
of Twitter accounts, Twitter becomes useless.
Have you ever heard about the Pyramid
Scheme? The Pyramid Scheme is a quack business method
where a person can get recruited to be a salesperson
to sell a product and then their sales people are
also encouraged to recruit
other
sales people
for the company. They tell you that you'll
get a
commission on all the sales from all the people
you've convinced to work there and they claim you'll
make lots of money from this type of
commission structure. Well, this simply does not
work. It's a scam. You can read about the Pyramid
Scheme
on Wikipedia here: https://en.wikipedia.org/wiki/Pyramid_scheme
In my opinion, Twitter
has simply spiced up the Pyramid Scheme with their
own version, where they make the invalid
claim that following more people will get you more
followers
and that
getting more followers is an important part of being
on Twitter. But how can having more random Twitter
followers provide you with people who want to read
what you are posting?
It is my opinion that Twitter tells
its users to follow as many people as possible because
Twitter
can then
turn around and quote inflated usage numbers to
its potential advertisers and charge more for advertising.
Twitter
can say, "When you look at our user statistics,
you'll understand why our high prices are a great
value to your business." However,
how can advertising with Twitter be quality advertising,
when many people and companies are following
thousands of people and only read an extremely small
amount of posts, including the advertising?
What Are The Good Points Of Twitter?
With that out of the way, there are
some good things about Twitter because it's a self-publishing
tool. Therefore, you have the ability to say exactly
what you mean without any reporter or editor deleting
information. In my opinion, one can make Twitter
work better for you or your company
with
some
training,
planning
and
knowing some Twitter options which are available.
Here are some things about Twitter to help you be
a better
Twitter administrator.
Recognize That Some Of Your Followers
Live Outside Your Country
- There are about 196 countries
in the world and people also live in territories,
sovereignties, islands,
ships and remote outposts. This means that
many people following you on Twitter might not
live
in your
own country and don't speak your same language.
Even if your company does little business outside
of
your own country, it's important to keep in
mind that people from around the world are probably
following your business and reading
your posts and might one day be your customer.
- Try to be careful
and reduce using slang and other words which might
not translate well as the person's first language
might not be your own.
- Try not use shortened words which don't translate
well. If you use the shortened words "mfg" or
"bldg," people outside an English speaking country
won't know that
"mfg"
means
manufacturer
ands "bldg" means building.
- In addition, I would
avoid the use of acronyms because they certainly
don't translate well. Therefore, S-P-E-L-L-I-N-G
O-U-T each word and make it easy for the translation
software to do its job. How difficult can it be
to
type
few
extra strokes
on the keyboard by spelling out entire words when
the result means you'll have clearer communication
most of your social media followers?
- Because there are 196 countries in the world,
I'd I would always recommend to
include the
country
of origin
of
your company
for sales posts. This way, your potential customers
have some knowledge where your company is located.
- If you are posting a news story,
then post the country of origin
for a news story. This way,
people from
other
countries
have a better understanding of the news story
since they know where the news story is originating
from.
- Keep in mind, people reading your posts will
either know your company or don't know your company.
If you want as many people as possible to feel
like they are in the club, you'll
reduce the number of inside remarks and inside
jokes.
- Some of your
Twitter followers will have been in your industry
for years, some people will be new to the industry
and some
people
might not even be in your industry. Or another
way, when you write Twitter posts, assume most
of your
followers
live in another country,
speak another language, they
don't
know what your company is about and are new
to the industry. This will ensure your communication
is clear to everyone reading your posts.
Know Some Of The Important Features
Of Twitter.
- When you open a business Twitter account, remember
to describe your company correctly, I'd list your
city and country and include
the
link to your website. Possibly your phone number,
if you have enough room.
- Go through the settings section of Twitter
and check or uncheck settings which would work
best
for your company.
- When posting, you can write text, post links,
photos, graphics, videos
and
take
a poll.
- Taking a poll on Twitter is very
easy to do and is something I'd recommend you
do throughout the year if you are clever
enough to dream up of an interesting poll. Be
sure to keep a master list of polls you make each
year. If you do this, you can eventually show
the results of your polls over a 5 or 10 year
period of time.
- You can use a hash tag in front of words like
this: #helicopter. This helps people searching
Twitter for the word helicopter and can help people
find your latest Twitter posts.
- You can receive messages directly from people
and send messages back to people through Twitter.
If communication,
is very important to your company, I'd make sure
the option is chosen to allow anyone
to
send
you a message through Twitter.
- You can also do your own research and read articles
about the best methods to post Twitter posts.
Remember,
not all
articles
will have information that you like or find useful.
How
To Post.
- Remember, it's easy for anyone to see if
thought and effort was made for a post. If
there is a lot of slang, mistyped words or
you can't follow what a person is saying,
then people know professionalism went
right out the door.
- POST LINKS, LINKS
AND MORE LINKS. If you
are not putting links in your posts, you'll
have
many
missed
opportunities to have people contacting your
company.
- MAKE SURE
YOU HAVE A LINK ON ALL YOUR POSTS WHERE APPROPRIATE. I've
seen authors and companies selling books,
organizations promoting events,
companies promoting products and service,
but don't have links to their
website. If you aren't posting links to
promote your company or organization,
why are you using Twitter?
- If your company is large enough,
I'd would insist on using a professional
writer for all posts.
- If you are a Twitter administrator, I'd
always recommend before posting a Tweet,
you
write the entire text
for
the
post, then re-read your post to make sure
it makes sense, all words are spelled correctly,
is grammatically correct and then post the
Tweet.
- If you really want to be social, you post
your name and title with each post.
- I've found that people will retweet a post
with a picture more, than posts without a
picture. Consider always posting a picture
with all your posts. Remember, a picture is
worth a thousand words.
- Keep an annual file on all the posts you've
made. Dates, text, links and what graphics
you used. This way, if someone wants to know
what you posted throughout the year, you can
print out a summary and hand it to them.
We posted a total of 450 Twitter posts. The
breakdown is this: 200 product posts, 200
articles, 34 jokes, 12 happy holiday
posts,
and 14 employee
spot light
posts. We had 35 emails from customers and
20 inquires from potential customers, through
Twitter messenger.
- It's important to create
your own Twitter posting standards to
ensure clear communication.
What To Post?
Some people might think they don't have much
content to post about their company. However,
I would disagree with this type of thinking.
A social media administrator really owes it
to themselves to understand how things how
limited publishing items about companies were
in the past.
Before social media, the only way to get a company's
information to customers and potential customers
was to A) Publish a press release or write
an article in some type of
news media (magazines, TV, radio, newspapers)
B) Have a mailing list and mail out a company
made newsletter and/or flyer.
Now that there is social media, any company, organization,
famous personality or private person can post
(publish) anything online without the help
of traditional media. When one realizes that
your company can post anything for the world
to see without having to follow the rules,
regulations and politics of traditional media,
my hope is that you'll realize there will be
plenty of subject matter for Twitter posts.
Start with a plan. Get out a notepad and calendar
and start with creating a list of things which
you can post on Twitter for your company. In
addition, keep a master list of the things
you'll be posting so that you can repost them
the next year and the next year and so on.
Your first year's lists of Twitters posts
will take time but it's worth the time because
the next year will be easier to plan and
post. If your boss wants a list of your Twitter
posts, you can simply print the list.
When I post a graphic or photograph,
I always rename it's file name and add the
month and year to its file name. This way,
6 months down the line, 1 year or 5 years
down the road, I always know what month and
year I've posted my graphics or photos. For
example, a file name for a photo would look
something like this: Bell525-AprilSept2016Jan2017.jpg
Here Are Some Posting Ideas Below
- Your products. Take a picture of
the products (or product
group), write a description of what they
are, how they can help customers, how popular
they are, etc., and a link to their web page
and presto! You've got content for your Twitter
page.
- If you provide services, have a picture
or graphic, provide a description of your
services and a link to your website page
which explains that service.
- When you are developing a new product/service
and/or when a new product/service is made
available for
sale, this is a good time for a Twitter post.
(And remember, you can repeat a new product/service
post several times each month for however
many months as you choose.
- Remember, you can always post
your phone number in the Twitter post to make it easy
for customers to call you.
- Be sure to use
your international
dialing code when posting
your phone number, to make it easy for those
people calling from outside your country.
(Hint: For those living in the USA, our international
dialing code is +1. Therefore, to write Helicopter
Links phone number so people from outside
the USA can call us, it's written: +1 (858)
413-7074
- Post all your press releases, any articles
online about your company and company blog
articles. Remember,
- You can also post any particular web pages
from your website throughout the year.
- If
you have a historical section
about your company, this is something that
can posted on a Throw-back Thursday or
on a Friday.
- You can post your contact page
each week, to help people call your company.
- You can post pictures of the outside and
inside of your corporate headquarters,
manufacturing
plant and/or hangars.
- You can post a small feature about different
departments or employees in your company.
- You can post customer reviews or customer
testimonials about your products and services.
- You are free to post any online articles
about about your industry.
- You can post any event you attend such as trade
shows or community events.
- If your company allows, you can post jokes throughout
the year to help make things fun for your followers.
- Holidays. You
can make
holiday graphics
for the
holidays
you feel are important.
You can make a holiday graphic with a picture
all your employees. It's cheaper than sending
mailing out holiday cards.
Tips For Holiday Graphics
- Holidays. You can make holiday graphics
for the holidays you feel are important. You can make a holiday
graphic with a picture all your employees. It's cheaper than
sending mailing out holiday cards.
- You can make
all the holiday graphics at the beginning
of the year so you'll be ready when Valentine's
Day or another holiday comes along.
- I prefer to only make holiday graphics
which are usually kept by many countries
around
the world. A holiday in your country
might not be a
holiday in another country.
- Create
file folders
and keep all your graphics by holiday,
so you can easily find them and use
them the next year.
- I live in
the USA. Our independence day is the July
4th. I don't
post
any holiday graphics on July 4th
because the USA is the only country who celebrates
the 4th of July.
I
don't post Thanksgiving
holiday posts because there are
many countries do not have a Thanksgiving
holiday, when we celebrate ours.
- Important posts might be featuring a particular
product each week. When make a plan to feature
products, services, manufacturing plant
pictures, office photos (inside and outside), you'll find
you can have plenty of Twitter posts to
make each year.
Understand That Blocking Certain
Twitter Followers If Perfectly Acceptable
- Unfortunately, when you have a Twitter
user who is following thousands of Twitter
accounts (which can include private individuals,
celebrities,
singers, TV personalities, etc.,) — these
people are
not the
best candidates for people following your
company. If you
are honest with yourself, are these people
actually going to see your posts and retweet
your posts? The answer is probably no. And
you can check to see if they are retweeting
your tweets or other aviation related tweets.
If not, you are probably safe to block
these
people.
- Blocking Twitter followers will give you
a more accurate number of Twitter
followers who actually want to follow your
company.
- When businesses outside of your industry
follow you (such as realtors, authors of
books, religious organizations, restaurants,
vacation rental companies, travel agencies,
chamber of commerce organizations, convention
centers, hotels and other nonprofit organizations),
these are companies simply trying to gain
Twitter
followers, by following more Twitter accounts.
These types of Twitter followers are most
likely not interested in your company
and will most likely never retweet your
Tweets. I recommend
to
block
most companies outside your industry
which follow you on Twitter.
- It is okay to quickly check
to quickly the profiles of each
person and see
who and how many people they are following.
If you find a nutcase or an offensive person,
block accordingly.
- Making guidelines on which people
or what organizations you'll block, is a
good idea.
- You can also message certain followers
with
thousands of Twitter followers and ask
them if they are actually interested in
your
company or not. This might seem like an
intrusive message to them on your part but
1) They did follow you
and 2) Do you really want people who
are NOT interested in your company, following
your company on Twitter? Of course not.
Wow, More Tips? Yes.
I'd use both Facebook and Twitter
for your business. It is my experience that
some people like Facebook better than Twitter
and vice
versa. I've had professionals tell me they
only use Twitter for business and others tell
me they only use Facebook for business. If
your company uses both, then you'll hopefully
post to as many people in your industry. I'd
post the same things
on Facebook
and Twitter
every day, this
way, you are not wasting time and energy trying
to decide
what
is best to post on Facebook and what is best
to post on Twitter.
If you are currently a Twitter
user (personal or business), here's my advice.
Go to your "FOLLOWING" list
and start deleting all the Twitter accounts
you really
don't have any interest in. If that means deleting
hundreds if not thousands of Twitter accounts from
your list, that is a good thing. Only follow
those companies, organizations
and people you are really interested in.
Do you want to follow some scientists, comedians,
actors or TV personalities? Do you like to
cook? Are you bicyclist? Do you have a favorite
news
channel?
Do you have
a favorite product? A favorite amusement park?
Favorite airline? Are there companies that
you really have an interest
in? Do you have
good friends who you really want to follow? These
are the people/companies I'd recommend you follow.
If you are following only 30 to 70 people,
that's
okay.
Now go to
your "FOLLOWERS" list. Do you have random
people who you don't know, following you? Then
block them!
Do you have people pushing their own products or
businesses who are following you? Block them.
Only allow people who you want to follow you,
follow you. I hope you start
to realize the importance of blocking people
who are out there trying to gain followers, just
for the sake of gaining more followers. Why allow
useless people and organizations follow your personal
and/or company's Twitter account which simply
results in not having an accurate
number of Twitter Followers?
How do you increase your Twitter
followers for your business? Here are some
ideas.
- At the TOP
OF YOUR WEBSITE (not at that
bottom of your website), have the Twitter
logo and link to your Twitter account. (In
fact, have all your social media icons
at the top of your website to make it extremely
easy for people to follow all your social
media accounts.)
- Every
email sent by every single employee should have your full
business name, mailing
address, country name, phone numbers, website
and all social media accounts with their
links at the bottom of each of these emails.
- If you have an email
list, then add your complete company contact information,
including links
to all your social media accounts at the
bottom of every bulk email.
- You can also email (or message through
Twitter) those companies you do business
with and ask them to follow your company
Twitter account.
- Every two to three weeks, ask your followers
to retweet your tweets.
- You can offer
contests throughout
the year, that when new people follow you
on Twitter, they are eligible to have their
names in a raffle to win a product, service
or other type of gift.
I hope this article helps. Remember,
if you are using Twitter and you like the Tweet,
that is, the Twitter post is something that
interests you, please, please don't just
"Like"
it,
retweet it!
-End article.
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