 Advertising
on Helicopter Links is expensive and is nonrefundable.
Marketing people who claim they have a small budget
or try
to negotiate
the price down to only pay a fraction of our advertising
prices will be ignored.
Advertising is nonrefundable
due to the possiblity of buyer's remorse. For
example, if a person is
new to
marketing communications or has years of experience,
we know that many people's
expectations
might
be completely wrong concerning the results (the
number of "hits") that your company
receives from online banner ad advertising.
By not correctly analyzing
the reality of the number of "hits" your
company receives from your banner ads, there will
be a good chance that marketing professionals
will falsely be unsatisfied with the "hits" received
from Helicopter Links banner ad advertising. Even
though the number of "hits" they receive are actually
in reality, a very good number of "hits".
Two Examples Of Advertising
Gone Wrong:
Example 1) Around
2014 or 2015, a marketing person from a
multi-billion dollar helicopter manufacture told
me our pricing
should be the same as Google Ads and refused to
advertise with us. Of course, Google has over
a billion customers, over 135,000 employees and
its revenue was over $66 billion
USD in 2014 (and Google's revenue was over $69
billion USD in 2022). This line of thinking
that Helicopter Links pricing should be the same
as Google's pricing is complete nonsense.
Quoting Google's
Wikipedia web page, this describes Google: "Google
LLC is an American multinational technology
company focusing on search engine technology,
online advertising, cloud computing, computer
software, quantum computing, e-commerce, artificial
intelligence and consumer electronics. It has
been referred to as 'the most powerful company
in the world' and one of the world's most valuable
brands due to its market dominance, data collection
and technological advantages in the area of
artificial intelligence."
It is mind boggling to
believe but this marketing person convinced her
boss not to advertise with Helicopter Links because
she equated Helicopter Links (a sole proprietorship
business) with Goggle (a multi-national multi-billion
technology company). Truth is much stranger than
fiction.
Apparently this marketing
professional (really?) couldn't understand that
Helicopter Links does not have
over a billion customers, does not have
over 135,000 employees and that Helicopter Links
is not a multi-billion multi-national
technology company. What's the point here? This
proves there are a certain percentage of marketing
people who really don't know the realities of
the cost of online banner ad advertising, who
don't know where to place advertising and make
bad decisions for the company they work for. Last
point? She probably still has her job.
Example 2) We've
also had advertising agencies recommend to multi-billion
helicopter corporations to advertise with Helicopter
Links. The advertising agencies looked at our
web statistics and knew that Helicopter Links
was a good place to advertise.
We found out later on (because
the advertising agencies told us this), these
helicopter companies did not advertise with Helicopter
Links due to their marketing employees being afraid
to purchase advertising with a new vendor. That
is, the employees didn't want to look bad a year
later (after purchasing advertising from a new
vendor), if their boss and/or other business colleagues
didn't think they got enough "hits" on
their banner ads. In other words, the marketing
people were afraid to lose their jobs over a perceived
bad decision of recommending to purchase advertising
with a new vendor (Helicopter Links).
In Summary. Over
expectations about any online advertising company
is bad thinking
and does lead to non-buying
decisions. Over expectations on online advertising
also leads to a false analysis of how the
advertising performed. If a marketing person thinks
that Helicopter
Links online advertising did not perform as they
expected it to, what they fail to realize is that
the online advertising did perform very well because
when advertising with Helicopter Links, your company
is advertising to people worldwide, who are searching
online for helicopter company's products and services.
Your results will be a true measure of how many
people are searching online for companies in the
helicopter industry. |
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Helicopter Links Company Name